AI Conference & Exhibition

Amr is an award-winning digital media strategist specializing in global sports coverage, having produced billion-view content for premier events like the FIFA World Cup and Olympics. During his tenure at beIN SPORTS, he led the Snapchat partnership to transform it into the Middle East’s top sports destination, achieving 240,000 annual watch hours and 2.8 million monthly viewers. Currently, he orchestrates end-to-end digital marketing strategies for major sports properties while optimizing operational efficiency. Amr’s unique fusion of creative storytelling and data-driven execution continues to redefine engagement in sports media.